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Regional cinema should be at par with Hindi cinema: Radhika Apte

June 7th, 2017 | by Manisha Surange
Regional cinema should be at par with Hindi cinema: Radhika Apte

Regional cinema has been gaining popularity in India and audiences all across the country are opening their minds to films from other parts of the country. The success of Baahubali 2: The Conclusion has set an example of a regional film being accepted by the masses. Actress Radhika Apte, who has worked in regional films in seven languages, feels the regional cinema is gaining popularity like never before.

“Film-making is a team effort; it’s not a one-man show. Right from the script, direction and production design to the actors — everything needs to be top class to succeed with the audience,” she mentioned.

“We can see this happening slowly. Baahubali [series] has changed the way we look at regional cinema, and Kabali (2016) broke box office records last year. A lot of Marathi films are doing well. Also, the international film circuit has opened up, and people are taking their films abroad. Regional movies are being shown at big film festivals, and that gives Indian films a good standing abroad.”

Radhika Apte says these movies may not be box office successes, but they are featuring in film festival circuit is a success in itself. “People are warming up to regional films. If the content is of good quality, you’re encouraged to invest more. Many Hindi film-makers and actors are associating with regional cinema. Regional film-makers are also looking to release their movies in multiple languages and promote them in new markets,” she says.

But does Radhika Apte foresee regional cinema being on par or exceeding the reach and scale of Hindi cinema? “I don’t have much knowledge to comment on the future, but why not?” she says. “Why shouldn’t regional cinema be at par with Hindi cinema in the future? These days, the barriers have been broken down; festivals have been trying to break them down for years. And now, with the digital platforms, you have so much material available to watch in various languages. Also, the Hindi film industry is supporting regional cinema and taking part in it. I am sure regional cinema should be at par with Hindi cinema.”

Radhika Apte will be seen in Bombairiya.

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