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Shilpa Shetty & Raj Kundra Launch A New Live Trivia Digital Game Show for India

March 7th, 2018 | by Manisha Surange
Shilpa Shetty & Raj Kundra Launch A New Live Trivia Digital Game Show for India
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Bollywood actress Shilpa Shetty and Raj Kundra has signed an exclusive licensing deal to launch a digital live trivia game show for India. iQ Live is a trivia game, similar to that of TV game shows like Kaun Banega Crorepati & Who Wants To Be A Millionaire, except minus the studio audience. Twice a day 13:30 and 21:00 from March 12, a host walks everyone watching through a series of 12 multiple choice general knowledge questions. The firm has roped in actor Rohit Roy to host the game show. Its free to play, get all 12 right and you win a share of the daily cash prize pool which will run into lakhs. But if a single question wrong, and you’re out! The company funds the daily prizes through advertising & marketing tie-ups .

Recently launched in the USA & China where these apps have a devout following of millions of users. This is Viaan Industries Second LIVE game show the first was Aunty Boli Lagao Boli on Colors TV and Now iQ Live which is a pure live digital show.

This will be the future of LIVE television where advertisers are going to see the actual number of viewers watching their ads and promote products within the game show before every question to millions of dedicated viewers. Market research companies will benefit from instant data research on their brand integrated questions enabling them with knowledge of where to spend more marketing dollars.

Viaan Industries Ltd has launched its own direct online ad booking system where advertisers can pay and reserve 30-second spots video ads on a first come first served basis on The IQ Live app is now available on both android and iOS. CMD Raj Kundra Says “Our IQ Live app will rapidly become appointment to view programming termed as disruptive advertising for the entertainment sector. Their most important focus has been to find a solid technology partner that can manage the millions of concurrent viewers and after a lot of research and testing, we found Stream Live Inc to be the right partners for us.

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