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Sui Dhaaga – Made In India & Usha International tied in a collaboration!

August 29th, 2018 | by vBollywood Author
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Sui Dhaaga – Made In India & Usha International tied in a collaboration!
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Usha sewing machines are an integral part of the film both visually and thematically.

Harvinder Singh, President – Sewing Machines and Appliances, Usha International Ltd, said in a statement: “The movie is in perfect synergy with our philosophy that sewing is a skill that anyone can learn and use to elevate their quality of life, and also serves as a powerful tool to mainstream the marginalised.

“We are definitely looking at this association to connect with the masses and bring to life the joy that comes with unleashing one’s creativity using a sewing machine and, of course, the potential economic benefits that follow. It could be a person in a small town who wants financial independence or then a corporate leader who wants a creative outlet. ”

Manan Mehta, Vice President – Marketing and Merchandising, YRF, said: “With innovative ideas for co-promoting the agenda of self-reliance and dignity of labour, Usha along with ‘Sui Dhaaga – Made In India‘ will endeavour to spread this message as far and wide as possible.”

Sui Dhaaga is slated to hit the theatres on September 28.

Photo courtesy: www.koimoi.com

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