This week will see the release of Ayushmann Khurrana and Sanya Malhotra starrer film Badhaai Ho directed by Amit Sharma. The film is a quirky-small-town film that narrates the story of how the society reacts when a couple is soon to be blessed with a new born baby at the age in excess of 50 years. The theatrical trailer of the film was unveiled on 10th September 2018 and managed to get 23 Million Views on YouTube.
The makers had kept the concept of the film under wraps, the trailer took the audience by surprise and cheered them. The humour in the trailer was accepted by the audience and got a terrific response from the audience on digital platform as well as in the cinema hall.
The response of theatrical trailer is very similar to Ayushmann Khurrana’s hit film, Shubh Mangal Saavdhan. In the last two years, he has associated himself with great small-town stories like Bareilly Ki Barfi, Shubh Mangal Saavdhan and AndhaDhun Bollywood actor Ayushmann Khurrana has a fan following and it should reflect in the opening day collections of Badhaai Ho. The movie is expected to emerge the biggest opener till date for the actor as it is looking to collect in the range of Rs 7.00 to 8.00 crore, which is phenomenal given the appeal as well as the star-cast. The music of the movie has not worked, however that doesn’t make a lot of difference considering the fact that theatrical trailer has done wonders with the target audience. The opening of Badhaai Ho will prove the importance of a good theatrical trailer. There is a partial holiday on Thursday as well as Friday in India, which is said to boost the collections of the film equally on both the days.
To add it up, the commercial prospects of Badhaai Ho seems to be a sure shot hit movie. If the content of the film is as interesting as the trailer, the film should clock the Rs 32 crore mark in its four days extended weekend itself. An accepted theatrical trailer, quirky concept, Ayushmann Khurrana’s fan following in the metros, especially after the success of AndhaDhun are the prime factors that would contribute to the opening day collections of the film. The movie is moderately budgeted, and lifetime collections in excess of Rs 45 crore should guarantee a “clean hit” for the film, and the same should happen quite easily until and unless the audience word of mouth turns out to be poor. We predict that Badhaai Ho will prove to be the biggest opener till date for Ayushmann Khurrana with opening day collections in the range of Rs 7.00 to 8.00 crore.
Rating Meter: 3.5 on 5
Opening Day Prediction: Rs 7.00 to Rs 8.00 crore
Photo courtesy: www.koimoi.com
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