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Rana Daggubati: People Want Film Experience To Transcend Beyond Theatres

December 6th, 2018 | by Manisha Surange
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Rana Daggubati: People Want Film Experience To Transcend Beyond Theatres
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Actor Rana Daggubati, whose Baahubali redefined Indian cinema in many ways, says there is value in building a franchise out of a movie nowadays.

The Baahubali universe has moved beyond and expanded with comics and video games.

At IndiaJoy, a media and entertainment expo here on Wednesday, Rana said: “Today’s value is in the franchise. Not just in the film called ‘Baahubali’ called but the entire idea of the world of Mahishmati.

“People live these characters in their minds, and want their experiences to transcend beyond just the few hours in theatres. As creators and storytellers we should recognise the value of what we already are.”

Rana said the storytelling ability is rooted in Indian culture and said it is highly valued internationally — both in the West and the East, read a statement.

“The depth of mythological characters that India has is enormous. What is important is how we can build that content, make it relevant to Indian audience, and take it international,” Rana said.

The actor said Japan has become one of the countries that has shown keen interest in Indian mythology and storytelling. In fact, he said people in Japan preferred watching Baahubali in Telugu with Japanese subtitles.

Rana was happy to share his advice for upcoming entrepreneurs and storytellers, Rana said: “There is no mantra that anyone can teach you. Your mantra can only come from within you, from your beliefs sculpted by your experiences, your failures, more than your successes.”

Photo courtesy: www.koimoi.com

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