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Mattel brings Hot Wheels live-action feature film

February 1st, 2019 | by vBollywood Author
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Mattel brings Hot Wheels live-action feature film
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Creating a synergy with toy companies and film studios, the live-action Hot Wheels movie returns making headlines this week as Mattel and Warner Bros. join hands to finally make it a reality.

“We are excited to bring the thrill of a Hot Wheels live-action feature film to the big screen in partnership with Warner Bros. Pictures,” Mattel Chairman and CEO Ynon Kreiz said in a statement. “Mattel Films has great momentum as it continues to execute on our commitment to bring global audiences new ways to experience the brands they love as we transform Mattel into an IP-driven, high-performing toy company.”

Justin Lin, who had helmed a few Fast & Furious films, was also a part of the team to direct the project in 2016 for Legendary Pictures, although talk of a feature is from 2011. As reported by Variety, Legendary’s option was not valid anymore and Mattel took back the rights to shop elsewhere.

This is going to mark the first ever live-action Hot Wheels movie, hopefully it will move ahead this time, and it will join the latest in a long line of toy properties expanding their IP with big-screen projects. Mattel is also working on a live-action Barbie movie with Margot Robbie, the Transformers franchise continued with 2018’s Bumblebee spinoff, and The LEGO Movie 2: The Second Part (and their accompanying LEGO sets) are coming this year. Other titles based on Playmobil and Monopoly are also in the works.

Photo courtesy: www.screenrant.com

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