Bollywood producers Karan Johar, Rohit Shetty may pick theatrical releases over OTT route

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With present situation in an industry, change is happening and friction can’t be avoided. In the Indian film  fraternity, certain movies have gone the OTT way with their releases and theatre owners have got restless over the expected move. For their business, it would be tough and they might face losses. While producers defended themselves over the massive issue saying that they needed to prioritise their business and movies, some filmmakers are looking for a major theatrical release.

Deciding a mode of release for a big-budget movie wasn’t a big question before. But, in these difficult times, the world is dealing with ‘pre-Corona’ and ‘post-Corona’ issues. Still the COVID-19 situation is life threatening and being out of the crisis seems like an uphill battle.

A few films like- Gulabo Sitabo and Shakuntala Devi chose a digital release on Amazon Prime. The pandemic was unprecedented INOX and PVR requested makers to push dates of their theatrical releases. The Producers’ Guild had responded that the criticism by theatres was unfair as producers had to pick routes that suitable for their business.

Karan Johar, Rohit Shetty, Aamir Khan, Salman Khan and Kabir Khan have all pushed their release dates to the second half of the year, looking for a big theatrical release. Movies like Sooryavanshi and ’83 then can be expected to play at the cinema.

Photo courtesy: www.ibtimes.com