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Vivek Agnihotri Takes Over As The New Cultural Representative At ICCR

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Filmmaker Vivek Agnihotri is going to take over appointment as the new cultural representative for the Indian Council for Cultural Relations (ICCR).

“I am extremely honoured by Indian Council For Culture Relations (ICCR), India’s apex body on the promotion of great Indian culture across the world for including cinema, and I am deeply honoured for being the first person from the Indian film industry to represent the cause of this industry in the overall cultural promotion globally. I will perform my duties as a cultural ambassador representing the film industry to the best of ability,” Vivek Agnihotri said.

ICCR was founded in 1950 by Maulana Abul Kalam Azad, independent India’s first Education Minister. Its main objectives are actively participating in the formulation and implementation of policies and programmes pertaining to India’s external cultural relations. These in return foster and strengthen cultural relations and mutual understanding between India along with other countries. ICCR promotes cultural exchange with other countries and people, besides developing relations with nations.

On the work front, Vivek Agnihotri is now direct his next feature titled The Last Show. The film will include actors Anupam Kher and Satish Kaushik. The films’ shoot will begin by mid-September.

The director had started his career as a filmmaker in Bollywood with the crime thriller Chocolate (2005). Following which, he went on to direct multiple films. His first short film Mohammad and Urvashi, which was released in 2017, won the Dadasaheb Phalke Award for best actor.

Before venturing into Bollywood, Vivek Agnihotri was ad filmmaker and had also produced and directed television soap operas.

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